Taking on the task of church fundraising often leaves many seasoned church leaders feeling two competing emotions: discomfort and necessity. Asking for financial support isn't naturally enjoyable, but it's an integral part of fulfilling the church's mission and serving the community. Here's the good news - fundraising doesn't have to feel like an awkward chore; it can actually be a joy - when you master the 'art of the ask'.
Yes, asking for financial contributions can feel daunting. It can even make pastors and church leaders feel 'grimy' or unclean. However, fundraising is about connecting generous hearts with God-sized dreams that need God-sized funding. So, how can you ace this delicate task without feeling manipulative? Let's delve into some tips:
Start with gratitude: Always initiate your conversation by expressing appreciation. Share specific impacts of their past generosity.
Tell Stories: People resonate more with stories over statistics. Share real life examples to illustrate how their generosity has transformed lives.
Paint a Vision: Don't just ask for money. Instead, invite your congregation to be part of bigger, mission-driven initiatives. Discuss your dreams for the future and how their contributions can turn these dreams into reality.
Make it personal: Tailor your 'ask' according to the individual's passion. Engage with them on what they care about.
Be Enthusiastic: Your passion for your church's mission is infectious. Let your congregation sense your excitement and belief in the cause you're championing.
Follow up and say 'thank you': Send a handwritten note or make a personal call to show how much you value their support.
In a nutshell, effective church fundraising isn’t about begging or manipulating. It’s about inviting generous hearts to partake in a meaningful partnership that benefits the church's mission. This process can enhance their journey of faith while promoting a culture of generosity within the church.
Progressing past the discomfort makes room for joy in seeing what God can do in the area of generosity. Remember, if God has given you a Vision, he will provide the means to fulfil it. If you would like to delve deeper into this topic and learn more about turning an often daunting task into an occasion of joy, tune into today's Healthy Church Staff Podcast episode here.